For small businesses, trade shows can be quite significant investments with real impacts on a company’s financial well being. It is, therefore, obvious why exhibitors are constantly looking for better ways to improve the effectiveness of their trade show displays while lowering their overall cost. Unfortunately, when it comes to trade shows, some money-saving approaches can end up hurting the performance of a trade show display.
Below are some money-saving tips that exhibitors can count on to cut cost at exhibitions without reducing the effectiveness of their trade show displays.
Be Careful about Deadlines
Most exhibitions offer discounts on trade show services such as electricity connections, internet connections, carpets, and rental furniture. However, you can only enjoy the discounts if you order the services early. In most cases, the cost of these services can be relatively higher for people who want to pay onsite. Therefore, keeping track of the important deadlines can save your business hundreds if not thousands of dollars.
Have your Own Internet Connection
If you will need to be connected to the internet while at the show, it is wise for you to use your own mobile Wi-Fi hotspot or bring your own Mi-Fi. This is because paying for internet connection at the show can be quite costly. However, you should never try to save some money by relying on the free wireless connections that may be available at the show. This is because such networks can be unreliable, and they can even pose a cyber-security risk.
Cut back on Electrical Requirements
Exhibitors are usually charged by wattage or amps when it comes to electricity. Therefore, the less power you consume, the less you will be expected to pay. As a result, you can make significant savings for your company by avoiding or minimizing the use of electricity provided by the trade show organizers. For instance, if you primarily need power for lighting, you can make use of battery-powered lighting.
Be Smart about Shipping
Many trade exhibitions provide exhibitors with the option of shipping their trade show booths to an offsite storage facility way before the event. Taking this option will not only save you a significant amount of money but also ensure that your booth gets to the trade show on time. You can also reduce the drayage cost by packing everything together instead of shipping your things in separate boxes.
The Takeaway
Overall, it is apparent that although trade shows can be quite costly investments, they come with benefits that can be quite helpful to businesses of all sizes and backgrounds. Besides, there are several approaches that exhibitors can take to minimize the cost and optimize the results of a given trade show display. If you are looking for a trade show company that can help you to design a trade show booth and help you to cut cost substantially, ExpoMarketing is your best bet. Feel free to contact or visit them today for more information about the products and the services that they offer.
