Owning a gym is among the most lucrative businesses that one can own. This is because people have started to embrace a healthy way of living, and the majority want to be in a place where they are either supervised or motivated by people. Others come seeking the service as a result of their health issues.
Regardless of the reasons for one to choose to come to your gym, what you need to know is how to maximize your space to earn you more than just the membership fee that members pay monthly.
This article will give you 7 ways you can explore and make the most out of your gym’s space. Read on!
#1. Have a Refreshments Area
Whether someone has come to your gym for weight loss or muscle gain, you need to understand that there are many healthy drinks that one can take after working out that will not deter them from achieving their goals.
All you need is cold press glass juice bottles, and you can store the drinks there. This area can be made accessible by membership cards. So, instead of people having to pay differently for the services they get at the gym and the refreshments after workouts, they have an all-inclusive package they can pay for monthly.
#2. Have Showers
Before you think this is crazy, look at it from a different perspective. Most people do their workouts in the morning or evening. After they are done with the workouts, they are forced to go home, take a shower so that they can continue with their other plans.
Adding showers to your gym reduces the time your gym members spend going home, shower and change before they go about their other businesses. The goal here is to make your clients as comfortable as possible and show that you actually care.
#3. Add a Gym Store
In this case, a gym store is a necessity. Set up an area where you’ll be selling your custom made workout brands. You can even add hoodies and customized jackets to the mix. The gym store is also a good way to have people be able to access any of your gym custom outfits rather than having them wait till the end month to get them.
Besides, it doesn’t have to be your gym members that can purchase your products. It can also be like a side-hustle that can generate money for the gym and keep it ahead of tax schedules. Moreover, if you had taken a loan to open your gym, the score can help you be ahead of the credit debt and hopefully, be able to clear it on time.
#4. Partition Your Space
Partitioning your space helps you to be able to easily decide what type of workout fits where. Now once you have partitioned your gym space, you need to decide what equipment goes where. For instance, you cannot place the equipment near the yoga sections. It’ll be absurd!
You need to be able to carefully plan how you will structure your gym without making things difficult for your members.
Now, you can make your gym a more dynamic one by having essential areas such as the CrossFit area, Weightlift area, Aerobics area and finally, Yoga and spin areas. Having your gym structured in such a way makes things easier for anyone who has a specific set of workouts in mind.
#5. Include a Baby Nursery Area
Not all people who come to your gym are young workout enthusiasts. Some are parents who are looking to get into shape. Others are parents with young kids. You can give them the assurance of offering better packages by having a baby nursery area, where parents can come and leave their children when they go to work out.
The baby nursery can be used as a playroom for the kids, train them in minimal exercises or even get them massaged as the parents’ workout. This is a great way to have the parents focus on the workouts rather than worry about the state of their children in daycare or at home.
What is essential to remember is to get someone who is great with kids and can control their temper when under pressure. Otherwise, you risk being sued and that’s the last thing you want.
#6. Have Workshops
Want to assist members in breaking through a stumbling block? Give them the tools they need to change up their workouts. Workshops help you increase income while also increasing retention. A gym member will be much more productive if they have more knowledge and tools, And that success is linked to higher retention.
Consider the questions you’re frequently asked while arranging workshops and utilize them as a starting point. Will lifting heavy weights make me bulky? What exactly is the IIFYM diet? I’m not sure how much cardio I need to do. What are the best vitamins for me to take?. The essence is to help them make better choices in their fitness journey.
#7. Hire Personal Trainers
They are part of the investment for your gym you need to be keen on. Ensure that the trainers you get are certified. You need them since it’s hard to reach every person’s needs in a commercial gym.
The Bottom Line
Owning and running a gym are two different and hard things. The latter requires investments of both time and resources. The best way to make the most out of your gym is to consider the list. Keep it Fitness!