A catchy or clever advertisement was once absolutely enough to grab the consumer attention and motivate a purchase. This is definitely not true nowadays, where people have grown more and more put off by mainstream marketing. They no longer want to be sold a product. Instead, they’d rather become inspired by recognizing a particular way of life they strive to picture themselves living through incorporating said product or service into their everyday life. Nothing achieves that better than lifestyle brands.
The efficiency of these brands in converting customers and keeping them loyal is due to a deep understanding of their target group’s needs and aspirations, in order to deliver an experience, they crave and identify with. If you want to create one such brand and take your audience by storm, https://themeliorbuzz.com/ has a few awesome tips on the topic. So, let’s answer the question what a lifestyle brand is and how you can develop a successful strategy to create one.
A Definition
Unless you happen to be a celebrity of some sort, chances are your life might be pretty ordinary, sometimes even boring. Despite the fact that there is nothing wrong with our day-to-day experiences, people often strive to identify with the person they want to be or life they would like to live through certain objects, items of clothing, or types of food. These associations have been successfully exploited by the creators of lifestyle brands with marketing and sales purposes in mind.
So, if we have to give a brief and straightforward definition of the term, a lifestyle brand encompasses an ideal version of the individual and makes them aspire to a life that matches that image in their head. It motivates the buyer to keep purchasing all the associated products that will take them closer to achieving the perceived idea and is one of the most powerful marketing tools created so far. How can we utilize the tool to serve our goals? By having the right strategy. Let’s take a look at the steps that are required to make one.
Pick A Lifestyle To Sell
The very first thing to do is decide what it is you want the buyer to associate you with. You have to ask the questions about the target audience likes and preferences, activities they tend to engage in, as well as the companies they already like and follow. Should you have any doubts as to where to begin, you can either conduct a survey, or hire a consultant, either should give you enough pointers.
Once you have the style your target group is eager to match, you can now start to produce content and products that will cater to their needs. If, for example, leading an active and healthy life is on the agenda, you can organize your campaign around convincing them how your product or service will boost their physical fitness.
Tell A Compelling Story
Effectiveness here means your story needs to convey a certain vision or mission that customers will strongly resonate with. We, as humans respond to stories, and have done so since the beginning of time.
Take advantage of that fact by offering a really engaging and memorable tale that will sell your lifestyle offers better than anything else.
You should approach the situation by a specific angle where you will propose your solution to a problem they are looking to resolve and go about resolving it in a really authentic manner. Make it accessible and believable and you will win people over.
Don’t Skip The Social Element
The social element is an intrinsic part of a successful product’s brand identity. That is, because people usually adopt a lifestyle with the idea to show those around them a particular trait they possess. Pick a platform and engage your followers by interacting with them on a daily basis.
Social media is really awesome in this respect but remember that your primary goal should not be a focus on continuously selling. Instead, engage in activities and conversations that will reveal your personality to the customer and lead to an inner motivation to buy the products you have to sell. That’s where the greatest conversions happen.
Focus On Content
Establishing a brand very often lies in the creation of great content that will promote a company product like nothing else can. Blogs, for example, work both ways to boost rankings of a website on search engine result pages, while at the same time show a company’s authority on the subject topic.
Podcasts and video blogs, also popular as vlogs, make the experience even more visual and help connect with fans and followers on a completely new level.
Work on developing a connection with your customers on the emotional level by using your unique voice of tone for the great content you have to offer. Look to inspire, motivate and elevate.
Grow Your Community
After you have settled on an identity you will be portraying, there comes the time to start developing and growing a community which will come to life through your voice and the ability to connect with other lifestyle brands and the general audience. There is a great guide on doing so here. Also, do not hesitate to employ influencer marketing strategies and the good old word of mouth.
Do not forget that telling people what you can do for them is not enough. You need to demonstrate it time and again, building confidence in your product or service gradually and steadily. Make the customers believe you hold the key to achieving the identity image they are striving to adopt. Do your research, and don’t forget that while products may come and go, the underlying desire to find ourselves and be our best version possible never goes out of fashion.
If you do the work involved in turning a random item into an experience, a vision even, then you will most likely manage to become a household name, a phenomenon that doesn’t go out of fashion when another trend kicks in.
